The Internet is quickly maturing into the predominate method of shopping worldwide due to logistics. Simply put, it’s an easier, faster, and more efficient way to buy and sell, and it’s here to stay.

FACT: A photograph of a product was once used merely to refer to an item that was available to view in a nearby store. That has all changed giving new meaning to “a photo is worth a thousand words”. Consumers now buy based upon visual representation of quality images and detailed, informative text as viewed on their computers, tablets or smartphones.

FACT: Top quality Product Photography and/or Video is now the ONLY way to visually present a product that is not within reach, making it more important than ever.

FACT: Manufacturers, distributors, retailers and individuals that use the best photography possible to visually market their goods will continue to out-sell those who do not.

Many are surprised to find out that merely buying a fancy new camera does not guarantee great results. Today’s cameras are very good at doing their job, if everything happens to be just right. The only way to guarantee consistent quality results is to have the knowledge necessary to “create” photographs, not just “take” snapshots.

Before the shutter is pressed, trained Photographers deal with; item preparation, positioning, background, lighting, perspective, composition, depth of field, white balance, etc. After capture, the pros will use post-editing skills and tools to calibrate colors, crop and touch-up the images to perfection.

Need proof? Just look at advertising & marketing by the makers of the very best products within any category. They do not have excellent images because they are the best; they are the best because they use excellent photographs,which tell consumers that they strive for the best in every aspect of their business.

A commissioned, hand carved art gourd. Snapshot vs. Professional Image.
How would you like your one-of-a-kind art piece represented?

A light fixture. Snapshot vs. Professional Image. Which would you order?

Real Estate. For Sale? For Rent or Lease? For Art? Which looks more attractive to you?

An Original Acrylic & Mixed Media Art Piece

Richard N. Rubenstein RICHARD N. RUBENSTEIN, LLC.
Phone # 480.586.7886