e-Marketing

Besides just having your website, you need to focus on online marketing of your website. Today's marketing is evolving and transforming to more online media rather than traditional paper media. As a result, while traditional news paper ads and print marketing is shrinking, the online marketing such as Press Release, Social Marketing, Blog and email blast are gaining popularity and working better. It is also important to note that online marketing costs a lot less than traditional paper marketing. Online marketing targets a specific qualified audience whereas traditional paper media targets audience much larger than your target audience, this results in a lot of wastage. Online marketing however needs to have a disciplined approach and published on a periodic basis. Contact us by clicking here.

Here is how FazTmarketing works

A. Initial e-Marketing work performed by FazTrack

• Register your website address with most popular search engines (e.g. Google, Yahoo, Bing, Ask, etc.)
• Register your site map with Google, Yahoo and Bing
• Create logons on top five social networking sites for your company (e.g. Facebook, Twitter, Digg etc.)
• Research Keywords for Local & Global Market
• Optimize your Title Tag
• Optimize your Website Source Code
• Optimize your Images & Hyperlinks
• Optimize your Header Tag
• Optimize your Site Navigation (e.g. sitemap)

B. Periodic ongoing measurable monthly updates performed by FazTrack

• Website Content Rewriting (If needed)
• Blog Writing - one per month (will go through approval process)
• One press release each month (will go through approval process) - Additional third party charges may apply per press release due to charges on the press release site. One press release submission goes to over 30 news web sites, gives you greater visibility
• One entry per social media for up to five social medias per month (will go through approval process)
• Video / Photo Sharing on YouTube or on other media sites as and when content is made available by you

C. Monitoring Tools used by FazTrack to keep your site updated once a month Google Analytics Google Webmaster Tool Yahoo Site Explorer MSN Web mastering tools WEBCEO

Interesting Reads

Benefits of Press Release Press Release Submission - How to Gain Benefits by Press Release Submissions? Everywhere around you, there are people talking non-stop about press release submissions. Are you thinking to yourself, "what exactly are PR submissions and how do they function in making your business prosper?" Read on, as we have the answers for you... read more... Benefits Of Press Releases Press Releases: A Powerful Publicity Tool to Build Business Awareness One sure-fire way to get your business known is by using press releases. A press release is written material that announces a news type event. Television networks, radio stations, magazines, and newspapers as well as... read more... Power of Social Media Business Benefits of Online Social Media Until recently, business corporations dismissed most online communities as merely a platform for gaming and entertainment. However, with the youth market becoming more and more viable by the day, this segregation of potential costumers online represents a great way for business organizations to reach out in the cheapest possible manner... read more... Small business owners reap benefits of social media A recent survey shows that 55 percent of 120 surveyed small business owners believe that online social networking - such as Twitter, LinkedIn and Facebook - can be beneficial to their businesses.... read more... Email Campaign for your business The Benefits of E-Mail Marketing No matter what kind of business you're in, success and profitability start with driving interest in your products and services. But it doesn't end there. Since it's roughly six to 12 times less expensive to sell to an existing customer than it is to acquire a new one, the value of your existing customers is too compelling to ignore.... read more... Why do email marketing? People unfamiliar with email marketing often wonder what all the fuss is about. Didn't spam kill email as a marketing vehicle? And if spam didn't kill it, what about blogs, Twitter and all the other clever ways we can communicate online? Isn't email outmoded? read more... How can Blogging help you? What are the benefits of blogging for small business? Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. An opportunity to connect with a wider audience and build a community is a strong benefit for consultants and knowledge workers. read more... 10 Great Strategic Benefits of Blogging The real estate market has been embracing technology and new things faster than a lot of industries. In the area of blogging it has been no different. In response to that they have been promoting blogging as a tool that is needed by all of those in the industry. read more...